Triple Tri Blog

I had no idea there was a National Margarita Day, let alone, that it was today --- but Happy Margarita Day to everyone --- a little history on the margarita and then some quick facts:

The original Margarita was invented in 1948 by socialite Margarita Sames. According to the legend it was during a party at her cliffside hacienda in Acapulco that Margarita began experimenting with “the drink”. Looking for something to cut the dust of a hot afternoon, she mixed Tequila Herradura, Cointreau and fresh lime juice. Her cocktail kept the party going for two weeks and today the Margarita is the #1 most popular cocktail in the U.S.

The Margarita was the most popularly ordered drink in 2008, representing 18 percent of all mixed drink sales in the U.S., followed by the Martini, Rum and Coke, Vodka and Tonic, and the Cosmopolitan (Cheers On-Premise Handbook 2008)

On average, Americans consume 185,000 Margaritas per hour (Brown-Forman, 2008)

Atlanta, Miami, St. Louis and Nashville are among the best major metro cities for the Margarita (Cheers On-Premise Handbook 2008)

The U.S. is the number one tequila market – larger and more important than Mexico Cheers On-Premise Handbook 2008)

Update: L8N just pointed out to me that I did know about National Margarita Day (though I had forgotten) because I posted about it last year... check out last year's post too